“In the end, we need to compete, as I’ve said before, we need to compete in each and every kind of forum,” said Coleman. “And whether it’s on the ground traditionally, or today it’s in — it’s in the ethernet. It’s in the — you know, it’s online. It’s in the blogs, it’s Twitter, it’s Facebook, and the next iteration.”I meditated on the piteousness of Republicans trying to dress up an old message in new technology a while back:
If you're in the business of selling shit sandwiches, and have been having problems enticing new customers to your product using direct mail campaigns, the simple act of starting to send the same ads to people via Twitter is not going to get you any new customers. In order to make some money, you would probably need to consider selling sandwiches made of something other than shit.
For anyone who's familiar with South Park, Steve Benen casts this in the perfect metaphor:
Let's call it the Republicans' Underpants Gnomes' Innovation Agenda. It's a three-part plan:
Step 1: Embrace blogs, twitter, and social networking websites
Step 2: (awkward silence)
Step 3: Electoral victory!
Earlier: GOP Looks to Magical Amulets to Ensure Future Electoral Success
